LSWEF Local Service Website Engineering Framework

Terms of Service

Last updated 27 September 2026  ·  Operated by Redlane Marketing Services, Regina, Saskatchewan, Canada

1. Who these terms are with

This website (lswef.com), the Local Service Website Engineering Framework (LSWEF) and its technology components — including LSWEF Ads Conversion Sync — are operated by Redlane Marketing Services of Regina, Saskatchewan, Canada, referred to below as "we", "us" or "our". "You" means the person or business using this website or the integration.

2. Acceptance

By using this website, or by authorizing and using LSWEF Ads Conversion Sync, you agree to these terms. If you do not agree with them, do not use the website or the integration.

If you are agreeing on behalf of a business, you confirm that you are authorized to bind that business, and "you" includes that business.

Where we provide services to you under a separate written agreement, that agreement governs those services if it conflicts with these terms.

3. Purpose of LSWEF

LSWEF is a framework — a structured method for engineering, launching, measuring, optimizing and maintaining websites for local-service businesses, together with the supporting technology components that method requires.

This website exists to describe the framework and its components. It is informational. Nothing on it constitutes legal, financial, technical or business advice, and nothing on it is an offer or guarantee of any particular commercial result.

4. Authorized use

You may read and use this website for lawful purposes. You must not:

  • use the website or any component in breach of applicable law;
  • attempt to gain unauthorized access to any part of the website, the integration, or any related system or account;
  • interfere with or disrupt the website or integration, including through automated overloading, scraping that degrades service, or attempted circumvention of security or access controls;
  • connect or attempt to connect a Google Ads account you are not authorized to act for;
  • use the integration to transmit information you do not have the right to transmit, or in breach of a third party's rights;
  • use the integration in breach of Google's own applicable terms and policies;
  • reverse engineer, copy or repurpose the integration or framework materials except as permitted by law or by written agreement with us.

5. LSWEF Ads Conversion Sync

Ads Conversion Sync is one technology component of the LSWEF framework. Its purpose is advertising measurement and attribution: transmitting eligible conversion and lead information to a Google Ads account that an authorized user has connected, so that advertising performance can be assessed against actual enquiries.

It operates only within the scope you authorize. It does not act on your Google Ads account beyond the functionality you have approved through Google's OAuth process.

Status. Ads Conversion Sync is pre-launch and is not presently connected to any live Google Ads account. The terms in this section govern its use once it is available to you.

How information is handled is described in our Privacy Policy, which forms part of these terms.

6. Account authorization

Connecting a Google Ads account is done through Google's own OAuth authorization process. We do not ask for or receive your Google account password.

By authorizing the connection, you confirm that:

  • you are the account holder or are otherwise authorized to grant access to that Google Ads account;
  • you have the right to permit the transmission of the conversion and lead information involved, including where that information relates to enquiries from third parties;
  • you understand the access being granted, as presented to you on Google's consent screen;
  • you will maintain the security of your own Google account credentials.

You may revoke this authorization at any time, directly in your Google Account. See section 14 and the revocation instructions in our Privacy Policy.

7. Third-party services

The framework and the integration depend on third-party services, including Google Ads and other providers identified in our Privacy Policy.

Those services are operated by their own providers under their own terms, and we do not control them. We are not responsible for their availability, accuracy, changes to their functionality, changes to their terms, or their own handling of information. Your use of Google Ads remains governed by your agreement with Google.

If a third-party service changes or withdraws functionality that the integration depends on, the integration's behaviour may be affected, and we may need to change or discontinue it.

8. Your responsibilities

You are responsible for:

  • the accuracy of information you provide to us or transmit through the integration;
  • having a lawful basis and any required consents for information you cause to be transmitted, including enquiry information relating to other people;
  • your own compliance with applicable privacy, advertising, consumer protection and telecommunications law;
  • your own compliance with Google's advertising policies and terms in respect of your account;
  • maintaining your own records — you should not treat the integration as your only record of conversions or enquiries;
  • the security of your own accounts and credentials.

9. Intellectual property

The LSWEF name, the Local Service Website Engineering Framework, the LSWEF Ads Conversion Sync component, this website and its content, structure, text, design and code are owned by us or used by us with permission, and are protected by applicable intellectual property law.

These terms do not transfer any ownership to you. You may not reproduce, republish, distribute or create derivative works from our materials without our prior written permission, except for ordinary personal reference or as permitted by law.

Information belonging to you — including your business data, your enquiry and lead information, and your Google Ads account data — remains yours. We claim no ownership of it, and we use it only to provide the functionality you have authorized.

Google, Google Ads and other third-party names are the trademarks of their respective owners. Their use here is descriptive and does not imply endorsement, sponsorship or affiliation.

10. Service availability

We provide this website and the integration on a reasonable-efforts basis. We do not guarantee uninterrupted or error-free availability, and we do not offer any uptime commitment or service level guarantee under these terms.

We may modify, suspend, limit or discontinue the website or any component, including Ads Conversion Sync, at any time. Where a change materially affects an active integration, we will make reasonable efforts to give notice, but we may need to act immediately for security, legal or technical reasons.

Measurement and attribution depend on third-party platforms, network conditions and factors outside our control. We do not warrant that every conversion will be captured, transmitted or attributed, or that reported figures will be complete or error-free.

11. Disclaimers

To the fullest extent permitted by law, this website and the integration are provided "as is" and "as available", without warranties of any kind, whether express, implied or statutory, including any implied warranty of merchantability, fitness for a particular purpose, accuracy, or non-infringement.

We specifically do not warrant that:

  • the website or integration will be uninterrupted, timely, secure or error-free;
  • measurement, attribution or conversion data will be complete or accurate;
  • use of the framework or integration will produce any particular commercial outcome, including any level of enquiries, leads, advertising performance or revenue;
  • defects will be corrected within any particular timeframe.

Some jurisdictions do not allow the exclusion of certain warranties. Where that applies to you, the exclusions above apply only to the extent permitted, and nothing in these terms limits rights you have that cannot lawfully be limited — including, for consumers in Canada, rights under applicable consumer protection legislation.

12. Limitation of liability

To the fullest extent permitted by law, we will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for any loss of profits, revenue, business, goodwill, advertising spend, data, or anticipated savings, arising out of or in connection with your use of this website or the integration — whether based in contract, tort (including negligence), statute or otherwise, and whether or not we were advised of the possibility.

Without limiting the above, we are not liable for loss arising from inaccurate, incomplete or missing conversion or attribution data, or from advertising decisions made in reliance on it.

Where liability cannot lawfully be excluded, our total aggregate liability arising out of or in connection with these terms is limited to the greater of: the total amount you paid us, if any, for the service giving rise to the claim in the twelve months before the claim arose; or one hundred Canadian dollars (CAD $100).

Nothing in these terms excludes or limits liability for fraud, fraudulent misrepresentation, or any other liability that cannot be excluded or limited under applicable law.

13. Indemnity

You agree to indemnify and hold us harmless against claims, liabilities, losses and reasonable costs arising from your breach of these terms, your misuse of the website or integration, your transmission of information you had no right to transmit, or your breach of applicable law or of a third party's rights.

14. Termination and revocation

You may stop at any time. You can revoke the integration's access to your Google Ads account directly in your Google Account, without contacting us — see the revocation instructions. Revocation takes effect immediately, and the integration can no longer access your account.

We may suspend or terminate your access to the integration, with or without notice, if you breach these terms, if we reasonably suspect misuse or unlawful activity, if a third-party platform requires it, or if we discontinue the component.

On termination, the sections that by their nature should survive — intellectual property, disclaimers, limitation of liability, indemnity and governing law — continue to apply. Conversion information already transmitted to your Google Ads account remains in that account under your control.

15. Governing law

These terms are governed by the laws of the Province of Saskatchewan and the federal laws of Canada applicable in that province, without regard to conflict-of-laws rules.

The courts located in the Province of Saskatchewan have exclusive jurisdiction over any dispute arising out of or in connection with these terms, and you consent to that jurisdiction and venue. Nothing here deprives you of the protection of mandatory consumer law in your place of residence where that applies.

If any provision of these terms is found unenforceable, it will be limited or severed to the minimum extent necessary, and the remaining provisions stay in force.

16. Changes to these terms

We may update these terms as the framework and its components develop. The "last updated" date at the top reflects the current version. Continuing to use the website or integration after a change takes effect means you accept the updated terms. Where a change is material and affects an active integration, we will make reasonable efforts to give notice.

17. Contact

Questions about these terms:

Operator
Redlane Marketing Services
Location
Regina, Saskatchewan, Canada

See also our Privacy Policy.